Most struggles with online sales are rooted in basic concepts. Business has always been based on providing value FIRST! Building the customer relationship requires investment. You’ll start to be successful when you embrace that.
You can’t go as fast or reach as far without a mentor. I’m the product of incredible relationships and I’ve always been coached with the requirement to do the same. This is my way of paying it forward.
So How’d I Get Here?
My “career” started during a leave from medical school where I went from science geek (the cool type, of course) and electrophysiology lab assistant to men’s fashion blogger…yeah, I can’t explain that either.
But my eye for the tiniest details, love for research and ability to learn quickly launched a stint in digital media as an editor for an independent magazine. That led me to an internship and then a full-time position at a competitive online fashion startup (I swear, I couldn’t make this up).
My 9-5 taught me what I needed to know so that I could start freelancing during the other hours of the day (and on weekends) until I turned a handful of one-off projects into a creative agency with some awesome clientele—and punched my ticket into full-time entrepreneurship.
But I was always more attracted to the business side of things, not just starting a business but sustaining one. I turned my knowledge of visual merchandising, consumer content and digital marketing into an exploration of what makes online businesses tick, specifically what gets customers to come back over and over again.
I dissected user experience, pricing, social media and brand partnerships, email marketing—you name it. And I put that puzzle together piece by piece until I could make a replicable system that helps online businesses see sustained success (not just “flash-in-the-pan” buzz).
(Note: at each stage, I had at least one FANTASTIC mentor or coach #blessed)
So I shifted again into business strategy, focusing on e-commerce because I think it’s the most convenient way to shop (and its growth over the years tells me that it’s here to stay).
So that’s the abridged version.
And now I help frustrated e-commerce entrepreneurs find clarity and increase sales in their online business.
I actually get to do what I love every day—is there really any other way to live life?
Through online courses, live workshops, downloadable guides, worksheets and my business blog, I share the tools you need to help you attract, engage and retain customers so that you can grow your online business.
You’re here because you want to win at retail. And because you had to guts to leap into entrepreneurship, I know you have what it takes to succeed. I’m just here to guide you along the way—to help you cut through the confusion and get results.
So if you want to hear from me more often, sign up for my email list below (plus, you’ll get access to, E-commerce Success, my FREE guide to making sales online). There, I’ll share news, updates from the blog, special offers and early access to new programs, and tips on what you should be doing now to keep your business on the right track.