How to Run an Influencer Marketing Campaign with a Limited Budget


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist Working with a blogger or digital influencer can help your online store make more money. It's a necessary part of your marketing mix. Find out how to make it work with a limited budget.

Influencer marketing means big business for e-commerce.

It’s not only the fastest growing method for customer acquisition online, ROI on influencer campaigns have jumped up 63% since 2014. With gains as high as $11.20 per $1 spent, it’s no wonder why influencers are demanding big bucks for access to their audience.

After all, there are platforms dedicated solely to representing and brokering opportunities for these niche experts and social media stars with companies from HP and American Express to emerging designers and small accessories brands.

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7 Questions You Should Ask Before Partnering With A Blogger


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist Here are 7 questions that every ecommerce store owner should ask themselves before partnering with a blogger/ embarking on an influencer marketing campaign

Let’s face it: influencer marketing is here to stay.

With the advent of social media, there’s never been a better way to harness the power of word-of-mouth advertising at scale.

The influencer community is growing daily, with niche audiences that are just ripe for your marketing messages. You just have to find the right way to communicate with them, and that’s where influencers come into play.

Whether they’re celebrities, professionals, journalists, bloggers, or other types of content producers, influencers occupy a unique space in the retail industry. Partnering with the right one can mean increased exposure, brand awareness, and sales for your online store.

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5 Must Have Copywriting Tips to Grow Your Sales


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist - If you’ve been trying to figure out how to increase sales on your e-commerce store writing copy that sells,

Online brands struggle most when they can’t communicate value. If you’ve been trying to figure out how to increase conversions on your e-commerce site, you might be in the same situation. The browser that doesn’t feel like a product is “worth it” will never become a buyer.

And when it comes to eCommerce, the formula is pretty simple: no buyers = no business.

So how do you create desire for someone shopping online? How do you bridge the gap for the personal that can’t walk into a physical store to see the product for themselves? Copywriting.

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Why You Should Use an Email Pop-Up Box for Your Ecommerce Store


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist - Most business is lost due to lack of follow up. You probably won't clear a sale on the first try, and while there's a lot you can do on your site to improve engagement and conversion, one of the best ways to stay within reach of a sale is to have access to an inbox. Email marketing is...

For an e-commerce business, attention is currency. 

Not only are you angling for position against other companies but you’re also competing with real life distractions: phone calls, emails, family issues, work deadlines, and the list can go on and on.

So for the busy person that lands on your site, you want to make a concrete connection. The best way to do that is to make a sale, to use a compelling web experience that drives them right to the shopping cart immediately.

But with average conversion rates in online retail hovering around 2%, you can guess that this type of experience doesn’t happen 98% of the time. 

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5 Reasons Why Customers Leave Your E-Commerce Site


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist - As an online retailer, your website should be your best salesman. Period. If you’re wondering why your awesome product isn’t flying off...

As an online retailer, your website should be your best salesman. Period.

If you’re wondering why your awesome product isn’t flying off the virtual shelves, you may want to take a closer look at your web experience. Generally, the longer a site can hold a customer’s attention (scrolls, clicks), the more likely they are to make a purchase.

But if you’re noticing that folks don’t stick around as long as you’d like them to (just take a peek at your analytics) then there’s a problem.

A big problem.

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