How to Maximize Sales with a Successful Abandoned Cart Email Strategy


Did you know that 69 percent of online shopping carts are abandoned? A Baymard Institute study found that every 3 customers that complete their transaction, it’s likely that you missed seven more that almost converted.

Imagine having someone make their way to your online store, took the time to peruse your offerings and carefully placed items in the cart. So why didn’t they make it all the way through checkout? They’re riiiiiight there!  

I don’t want you to leave money on the table. So how do you take an abandoned cart and transform it into a sale? View Full Article

110 Content Ideas For Your E-Commerce Email Newsletter


Online businesses use email to build awareness, convert leads and encourage referrals. Across industries, simply having a consistent newsletter is a great start to a profitable email marketing strategy.

But most e-commerce entrepreneurs struggle with one question: what do I say? What interesting topics can your business share that will get potential customers to open up emails and engage?

At this point, you’re no longer dealing with cold traffic but people who have opted-in to receive more information about what you do. Marrying email marketing and content marketing is a winning formula for showing interested subscribers the value you provide (without having to do a hard sell). View Full Article

4 Reasons Why Makers Should Switch from Etsy to Shopify


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*Disclaimer: This post contains affiliate links. However, I literally move all of my private clients over to Shopify if they’re not already on it and I really love the platform. I’d never promote an e-commerce tool that I don’t believe in or have not personally used.

If you’re using a marketplace like Etsy, your sales are being stifled! That’s because in addition to worrying about your product, marketing, shipping and logistics, you’re paying some pretty heavy transactions fees with a shop that you don’t even own. View Full Article

How to Run an Influencer Marketing Campaign with a Limited Budget


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Influencer marketing means big business for e-commerce.

It’s not only the fastest growing method for customer acquisition online, ROI on influencer campaigns have jumped up 63% since 2014. With gains as high as $11.20 per $1 spent, it’s no wonder why influencers are demanding big bucks for access to their audience.

After all, there are platforms dedicated solely to representing and brokering opportunities for these niche experts and social media stars with companies from HP and American Express to emerging designers and small accessories brands. View Full Article

7 Questions You Should Ask Before Partnering With A Blogger


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist Here are 7 questions that every ecommerce store owner should ask themselves before partnering with a blogger/ embarking on an influencer marketing campaign

Let’s face it: influencer marketing is here to stay.

With the advent of social media, there’s never been a better way to harness the power of word-of-mouth advertising at scale.

The influencer community is growing daily, with niche audiences that are just ripe for your marketing messages. You just have to find the right way to communicate with them, and that’s where influencers come into play.

Whether they’re celebrities, professionals, journalists, bloggers, or other types of content producers, influencers occupy a unique space in the retail industry. Partnering with the right one can mean increased exposure, brand awareness, and sales for your online store. View Full Article

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