Doesn’t everyone love a good deal? When it comes to increasing sales in e-commerce, most online store owners think that a discount or special promotion is the way to go. After all, lower prices usually mean more buyers, right?
Well, sort of.
Too much of a ‘good’ thing is usually a bad thing. And not only will those spikes in sales be short-lived, discounting can also have some long-term negative effects on the success of your online business.
Though discounts have their place in online retail, things can get really sticky, really quickly if you don’t avoid some common pitfalls that come with the landscape. And frequency plays a huge role in that.