Why You Should Stop Discounting Your Products and 4 Things You Can Do Instead to Drive Sales to Your E-commerce Store!


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - When it comes to increasing sales in e-commerce, most online store owners think that a discount or special promotion is the way to go.

Doesn’t everyone love a good deal? When it comes to increasing sales in e-commerce, most online store owners think that a discount or special promotion is the way to go. After all, lower prices usually mean more buyers, right?

Well, sort of.

Too much of a ‘good’ thing is usually a bad thing. And not only will those spikes in sales be short-lived, discounting can also have some long-term negative effects on the success of your online business.

Though discounts have their place in online retail, things can get really sticky, really quickly if you don’t avoid some common pitfalls that come with the landscape. And frequency plays a huge role in that.

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5 Keys to Running a Successful E-commerce Business


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - Most first-time entrepreneurs want to know the big secret to running a successful e-commerce business. And while there are many factors that can affect the success of a business venture

Most first-time entrepreneurs want to know the big secret to running a successful e-commerce business.

And while there are many factors that can affect the success of a business venture (i.e. timing, market readiness, or slow development in the cases of former stalwarts like Kodak and Blackberry), I’ve found some common elements of sound business strategy that have helped new entrepreneurs and even seasoned pros undergoing a re-brand or product expansion take their businesses to the next level.

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How to Get More People to Sign Up for Your Email Newsletter


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - Grow your online store's email list by giving more than just a discount! #ecommerce #emailmarketing

You’ve heard it before: the money is in the list. 

But for that list to be profitable, there has to be people on it, qualified leads that are ready to purchase.

Before you can make the most of email marketing, you have to actually attract visitors to sign up for your email list. The most important thing you can do with the traffic that you get is to create a communication channel.

Queue the pop up box. 

I’ve written about the importance of pop-up boxes for e-commerce stores before and my experience has only supported the stats: every online business should have one—you just have to advertise it correctly. 

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5 Common E-commerce Mistakes That Are Killing Your Sales


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - No or low Sales in your online store? Avoid these 5 common e-commerce mistakes and you’ll be well on your way to increasing brand resonance and, most importantly, boosting your revenue.

Being successful in e-commerce comes with a steep learning curve (if you haven’t noticed already). There are various tactics and strategies to generate leads, acquire more customers, encourage repeat purchases and incentivize brand evangelism.

But there are also a ton of potential mistakes along the way, the inevitable ‘trial and error’ of starting and sustaining your own retail business.

The good news: you have a ton of examples to learn from. So avoid these 5 common e-commerce mistakes and you’ll be well on your way to increasing brand resonance and, most importantly, boosting your revenue.

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Make More Money in Your Online Store with Email Marketing


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - Email marketing is the key to making more money in your online store.

Email marketing is the key to making more money in your online store.

Why? It’s all about giving customers the option to choose (I’ll explain why in a bit).

Just think about your own online shopping experience. You can click to almost any website of a major retailer and see the inevitable pop up box, asking for your name and email address in exchange for weekly updates, exclusive discounts and more.

Now of course some folks do it better than others (I’ll help you optimize your efforts later in this post) but using email marketing is a core strategy for any successful online venture.

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