Online brands struggle most when they can’t communicate value. If you’ve been trying to figure out how to increase conversions on your e-commerce site, you might be in the same situation. The browser that doesn’t feel like a product is “worth it” will never become a buyer.
And when it comes to eCommerce, the formula is pretty simple: no buyers = no business.
So how do you create desire for someone shopping online? How do you bridge the gap for the personal that can’t walk into a physical store to see the product for themselves? Copywriting.