5 Influencer Marketing Do’s and Don’ts


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - Use social media influencers to your business' advantage. Influencer marketing is here to stay. Find out how to work it into your online store's marketing plan.

With social media giving rise to a new crop of celebrities, influencer marketing has been the hot ticket that every brand wants to punch. Why? Because it works! Just take a look at these stats:

22% of customers are acquired through influencer marketing, making it the fastest-growing and one of the most effective customer acquisition methods available for online retailers. And influencer marketing generates higher quality leads–you’ll see why in a bit.

A Nielsen study reports that 92% of people say they trust word-of-mouth recommendations over ads.

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Struggling With Sales? Why No One is Buying From You and How You Can Change That!


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - When it comes to selling online, you should treat your site as an employee. Discover how to make more sales in your online store.

Unlike traditional retail, online stores are open 24/7! That means your store should always be poised to convince and convert. 

As ecommerce grows into the preferred shopping method for consumers around the world (thanks Amazon and Alibaba!), it’s more important than ever that you optimize your online store to actually turn that traffic into customers. 

But if you’re struggling with sales, you might be making some common mistakes that keep online retailers just like you from maximizing profits. 

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4 Common E-Commerce Copywriting Mistakes (And How to Fix Them)


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - If sales are slow. Your copywriting most likely sucks. Find out if you're making any of these mistakes in your online store. #ecommerce

You’re drafting copy for your online store, scribbling feverishly, typing away but you’re still unhappy.

Something’s just not right. And it’s showing in your sales. So you start over, and then over again.

You have a great product so it should be easy.

But how do you describe it?

How do you position your e-commerce site to draw complete strangers in and persuade them to make a purchase? And how do you do all of this while balancing the right keywords so things still read like an actual story and not SEO soup?

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5 Tips to Write Better Product Descriptions for Your E-commerce Store


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - If you're not getting the volume of sales that you want in your online store; it's probably because your copywriting needs major help! Learn how to make your ecommerce product descriptions desirable to your target customer.

The name of the game is attention.

Every online store is battling for a split second of brain power, some mental real estate.

Shoppers are flooded with new information on almost a minute by minute basis. When they’re online, having a vast number of options makes the decision process more difficult.

So that’s why you’re here, to bring them relief from Internet overload.

You want your e-commerce site to be like one of those much needed sign posts on a long road trip: “Hungry? Juicy burgers, 2 exits away.”

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How to Differentiate Your Brand in a Crowded Marketplace


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - How does your business stand out from the competition online? What is your customer looking for? Maybe it's exclusivity, being able to get one of a small batch of specially crafted items. Or what if your product is the fastest, or safest, or smartest. Make sure you're putting that value proposition right where the customer can see it

Let’s start with a story (read on, you’ll thank me later).

Imagine that you’re at the mall.

You’ve just been hit by hunger– that insatiable, ‘must-eat-now’, God please don’t let me pass out in public kind of hunger. So you’re reluctantly heading to the food court, thinking about how you’ve done so well this week with your meal planning so of course you deserve a cheat day.

But then you look up at the signs and see a ton of options. Something needs to happen NOW! How do you choose?
Let’s pause right here and think about your customer. At some point in their journey they might come across one of your competitors and think “maybe I should get this instead”.

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