You’ve heard it before: the money is in the list.
But for that list to be profitable, there has to be people on it, qualified leads that are ready to purchase.
Before you can make the most of email marketing, you have to actually attract visitors to sign up for your email list. The most important thing you can do with the traffic that you get is to create a communication channel.
Queue the pop up box.
I’ve written about the importance of pop-up boxes for e-commerce stores before and my experience has only supported the stats: every online business should have one—you just have to advertise it correctly.