With social media giving rise to a new crop of celebrities, influencer marketing has been the hot ticket that every brand wants to punch. Why? Because it works! Just take a look at these stats:
22% of customers are acquired through influencer marketing, making it the fastest-growing and one of the most effective customer acquisition methods available for online retailers. And influencer marketing generates higher quality leads–you’ll see why in a bit.
A Nielsen study reports that 92% of people say they trust word-of-mouth recommendations over ads.