Generally speaking, you can expect about 2% of online visitors to purchase from you.
Just two percent.
That’s not even the most conservative estimate. And if you’re advertising for your online business, then you already know the importance of getting people to your site.
But how do you keep them there? Copy.
It may sound simple and it is. It’s also really easy to overlook.
Copywriting is designed to motivate someone to take a specific action. It’s essentially the art of persuasion, convincing someone to do what you want them to.