3 Things Every Homepage Needs to Make Sales


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building -

Generally speaking, you can expect about 2% of online visitors to purchase from you.

Just two percent.

That’s not even the most conservative estimate. And if you’re advertising for your online business, then you already know the importance of getting people to your site.

But how do you keep them there? Copy.

It may sound simple and it is. It’s also really easy to overlook.

Copywriting is designed to motivate someone to take a specific action. It’s essentially the art of persuasion, convincing someone to do what you want them to.

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3 Things to Know Before Pricing Your Product


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building -

Pricing may indeed be one of the most difficult aspects of starting a business.

There’s always some level of discomfort (am I charging too much?) or disbelief (will someone pay that much?). But having the right pricing strategy is crucial to your success.

If you’re not pricing for profit, it’s like pouring water into a leak bottle: no matter how many sales you get, the math will never add up. If you want to build a business that’ll essentially run on it own, then you have to know how to play the numbers game. And that means thinking about your bottom line first. 

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Is Influencer Marketing Right For My Business?


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - Working with a blogger or digital influencer can help your online store make more money. Find out if influencer marketing is right for your ecommerce business.

For years, companies have been using ‘faces’ to help market their products. From radio spots and print ads to TV commercials, creating affinity and demand with the help of a real person is nothing new.

As we’ve moved into an age of increasing online commerce, brands are adapting to include ‘influencer marketing’ in their overall business strategy.

SO WHAT EXACTLY IS INFLUENCER MARKETING AND WHAT MAKES IT RIGHT FOR YOU?

Influencer marketing is a way to amplify your brand message, targeting those with engaged audiences to access new leads, customers, and eventually, brand loyalists.

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How Do I Know I Have a Good Business Idea?


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - Starting a business can be scary. Lessen your risk by validating your business idea.

Ready to take the leap into entrepreneurship?

Well, not so fast!  

E-commerce is an exciting enterprise and growing bigger by the day. Shopping online is becoming the new normal and of course you’d want a piece of the pie. That’s a smart business move–if you can make it work.

The Internet has made it easier and easier to start a business. All you have to do is put ‘how to start a business’ in the search box. But it’s also easier to fail. Because no matter what resources you put into it, all successful business start with a viable idea.

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Should Your Brand Offer Discounts?


Discounts can lower the perception of your business and trains customers not to purchase at full price. Find out how you can ... #ecommerce #onlinestore #startingabusiness

We all love a good sale.

But it’s worth considering whether it can help or hurt your business, both in the short- and long-term.

When you price your product, you should always include a healthy margin. That’s one reason there is a major focus from an investor standpoint to keep costs down.

When you factor in materials, labor, packaging and shipping, you should include enough profit to take a reasonable hit based on factors outside of your control (economic downturns, acts of God and the like).

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