Yeah, you! I got something here that I want you to buy, check it out!
How many of your customers would actually respond to this kind of sales pitch? Would you? More than likely you’d approach very slowly with skepticism and caution.
Though online business has it perks, what’s most often missing is a human sensibility.
As an e-commerce business strategist, what I see in clients that enlist my help and guidance are the usual suspects: impersonal aka corporate language, poor information flow, and generic offers.
Generally speaking, you can expect about 2% of online visitors to purchase from you.
Just two percent.
That’s not even the most conservative estimate. And if you’re advertising for your online business, then you already know the importance of getting people to your site.
But how do you keep them there? Copy.
It may sound simple and it is. It’s also really easy to overlook.
Copywriting is designed to motivate someone to take a specific action. It’s essentially the art of persuasion, convincing someone to do what you want them to.