Nasty Gal made this mistake, here’s how to avoid it


Nasty Gal bankruptcy, Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Marketing strategy | Business Strategist |Email Marketing | List Building|

How do you go from $100M to bankrupt? That’s the question Nasty Gal, once a darling in fashion e-commerce, had to deal with. It’s amazing to think that what started as an eBay store could balloon into a retail powerhouse.

But they made a key mistake that’s haunting them now that their founding CEO has stepped away and their business has spiraled.

The rags-to-riches story that captured the hearts of millennials and inspired on-the-fencers to leap into entrepreneurship now serves as a major reality check.

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How to Maximize Sales with a Successful Abandoned Cart Email Strategy


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Marketing strategy | Business Strategist |Email Marketing | List Building| abandoned cart strategy

Did you know that 69 percent of online shopping carts are abandoned? A Baymard Institute study found that every 3 customers that complete their transaction, it’s likely that you missed seven more that almost converted.

Imagine having someone make their way to your online store, took the time to peruse your offerings and carefully placed items in the cart. So why didn’t they make it all the way through checkout? They’re riiiiiight there!  

I don’t want you to leave money on the table. So how do you take an abandoned cart and transform it into a sale?

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110 Content Ideas For Your E-Commerce Email Newsletter


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips |Email Marketing | List Building, Content marketing, creating a valuable newsletter for your online store

Online businesses use email to build awareness, convert leads and encourage referrals. Across industries, simply having a consistent newsletter is a great start to a profitable email marketing strategy.

But most e-commerce entrepreneurs struggle with one question: what do I say? What interesting topics can your business share that will get potential customers to open up emails and engage?

At this point, you’re no longer dealing with cold traffic but people who have opted-in to receive more information about what you do. Marrying email marketing and content marketing is a winning formula for showing interested subscribers the value you provide (without having to do a hard sell).

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Why You Should Use an Email Pop-Up Box for Your Ecommerce Store


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist - Most business is lost due to lack of follow up. You probably won't clear a sale on the first try, and while there's a lot you can do on your site to improve engagement and conversion, one of the best ways to stay within reach of a sale is to have access to an inbox. Email marketing is...

For an e-commerce business, attention is currency. 

Not only are you angling for position against other companies but you’re also competing with real life distractions: phone calls, emails, family issues, work deadlines, and the list can go on and on.

So for the busy person that lands on your site, you want to make a concrete connection. The best way to do that is to make a sale, to use a compelling web experience that drives them right to the shopping cart immediately.

But with average conversion rates in online retail hovering around 2%, you can guess that this type of experience doesn’t happen 98% of the time. 

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How to Get More People to Sign Up for Your Email Newsletter


Online Store | Online Shop | How to make more money | How to get more sales | Ecommerce marketing tips | Business Strategist |Email Marketing | List Building - Grow your online store's email list by giving more than just a discount! #ecommerce #emailmarketing

You’ve heard it before: the money is in the list. 

But for that list to be profitable, there has to be people on it, qualified leads that are ready to purchase.

Before you can make the most of email marketing, you have to actually attract visitors to sign up for your email list. The most important thing you can do with the traffic that you get is to create a communication channel.

Queue the pop up box. 

I’ve written about the importance of pop-up boxes for e-commerce stores before and my experience has only supported the stats: every online business should have one—you just have to advertise it correctly. 

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