Influencer marketing means big business for e-commerce.
It’s not only the fastest growing method for customer acquisition online, ROI on influencer campaigns have jumped up 63% since 2014. With gains as high as $11.20 per $1 spent, it’s no wonder why influencers are demanding big bucks for access to their audience.
After all, there are platforms dedicated solely to representing and brokering opportunities for these niche experts and social media stars with companies from HP and American Express to emerging designers and small accessories brands.
Let’s face it: influencer marketing is here to stay.
With the advent of social media, there’s never been a better way to harness the power of word-of-mouth advertising at scale.
The influencer community is growing daily, with niche audiences that are just ripe for your marketing messages. You just have to find the right way to communicate with them, and that’s where influencers come into play.
Whether they’re celebrities, professionals, journalists, bloggers, or other types of content producers, influencers occupy a unique space in the retail industry. Partnering with the right one can mean increased exposure, brand awareness, and sales for your online store.
With social media giving rise to a new crop of celebrities, influencer marketing has been the hot ticket that every brand wants to punch. Why? Because it works! Just take a look at these stats:
22% of customers are acquired through influencer marketing, making it the fastest-growing and one of the most effective customer acquisition methods available for online retailers. And influencer marketing generates higher quality leads–you’ll see why in a bit.
A Nielsen study reports that 92% of people say they trust word-of-mouth recommendations over ads.
For years, companies have been using ‘faces’ to help market their products. From radio spots and print ads to TV commercials, creating affinity and demand with the help of a real person is nothing new.
As we’ve moved into an age of increasing online commerce, brands are adapting to include ‘influencer marketing’ in their overall business strategy.
SO WHAT EXACTLY IS INFLUENCER MARKETING AND WHAT MAKES IT RIGHT FOR YOU?
Influencer marketing is a way to amplify your brand message, targeting those with engaged audiences to access new leads, customers, and eventually, brand loyalists.