We all love a good sale.
But it’s worth considering whether it can help or hurt your business, both in the short- and long-term.
When you price your product, you should always include a healthy margin. That’s one reason there is a major focus from an investor standpoint to keep costs down.
When you factor in materials, labor, packaging and shipping, you should include enough profit to take a reasonable hit based on factors outside of your control (economic downturns, acts of God and the like).