Should Your Brand Offer Discounts?

Discounts can lower the perception of your business and trains customers not to purchase at full price. Find out how you can ... #ecommerce #onlinestore #startingabusiness

We all love a good sale.

But it’s worth considering whether it can help or hurt your business, both in the short- and long-term.

When you price your product, you should always include a healthy margin. That’s one reason there is a major focus from an investor standpoint to keep costs down.

When you factor in materials, labor, packaging and shipping, you should include enough profit to take a reasonable hit based on factors outside of your control (economic downturns, acts of God and the like). View Full Article

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