Unlike traditional retail, online stores are open 24/7! That means your store should always be poised to convince and convert.
As ecommerce grows into the preferred shopping method for consumers around the world (thanks Amazon and Alibaba!), it’s more important than ever that you optimize your online store to actually turn that traffic into customers.
But if you’re struggling with sales, you might be making some common mistakes that keep online retailers just like you from maximizing profits.
Let’s start with a story (read on, you’ll thank me later).
Imagine that you’re at the mall.
You’ve just been hit by hunger– that insatiable, ‘must-eat-now’, God please don’t let me pass out in public kind of hunger. So you’re reluctantly heading to the food court, thinking about how you’ve done so well this week with your meal planning so of course you deserve a cheat day.
But then you look up at the signs and see a ton of options. Something needs to happen NOW! How do you choose?
Let’s pause right here and think about your customer. At some point in their journey they might come across one of your competitors and think “maybe I should get this instead”.