Fractional lifecycle marketing leadership for growing teams.
I help businesses improve acquisition, engagement, and retention through clear lifecycle strategy and practical leadership that drives long-term customer value.
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Experience that connects the dots.
I've led customer growth work across startups, agencies, and global businesses. I know how to set the strategy, bring teams together, and turn priorities into action.
I work with growing teams that need senior-level direction across CRM, customer experience, and retention—without adding another full-time leadership role.
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What clients say.
“Thierry is that rare person who is both left and right brain. He has a deep understanding of the business as both a creative and analytical thinker, and a unique ability to translate brand culture and vision to the audience.”
George / Sentient Brands
“He knew exactly what we were missing and what we had to work on. It brought us a lot of new inspiration and ideas. He's risen my standard for consultants.”
Yin / Kostudio
What I believe about growth.
Acquisition is only the beginning.
Winning a customer creates an opportunity. What happens afterward—onboarding, engagement, service, and retention—determines how much of that opportunity a business realizes.
Customer value is created over time.
A first transaction rarely tells the whole story. Sustainable growth comes from understanding how relationships develop, where value is delivered, and what encourages customers to stay.
The customer doesn't see your departments.
Marketing, sales, product, and operations may have different objectives, but customers experience one business. Stronger relationships require those teams to work toward a connected customer experience.
More communication isn't always better communication.
Another campaign or automation won't fix a confusing product experience or a broken process. The work begins with understanding what customers actually need and where friction exists.
Growth is often hiding in the gaps.
The greatest opportunities aren't always found in new channels or larger budgets. Sometimes they're in the missed handoffs, overlooked behaviors, and underdeveloped relationships already within the business.
Let's build stronger customer growth systems.
If your team needs senior marketing leadership across lifecycle, retention, and customer value, let's talk.
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